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Search Engine OptimizationOur professionals perform several tests and utilize top optimization software to maximize your organic visibility. Our service offers detailed reporting and analysis that is reviewed by one of our experts who develops a sound strategy to maximize traffic to your site. Search Engine MarketingThe goal of search engine marketing is to maximize exposure and increase traffic to your website. This can be obtained through several Internet related services, such as pay-per-click advertising, search engine optimization and other advertising techniques. Are these services right for your business? Our professionals can help you determine the right direction for your business and develop an efficient strategy to maximize the return on your advertisement investment.Pay per Click AdvertisingPay-Per-Click is a term developed by companies that offer Pay-per-click services. This model allows the advertiser to pay their host only when their ad is clicked. Gonzalez Technology Solutions™ philosophy in regards to Pay-Per-Click is to save-per-click. Our goal is to obtain the most efficient Pay-Per-Click rate through careful use of relevant terms, strategic content and consistent monitoring. We help determine goals, budgets and strategy to maximize your return-on-investment.Web 2.0 MarketingWeb 2.0 marketing is the development, execution and measurement of creative advertising using newer mediums that connect with consumers. There are several ways to connect to consumers such as social networking sites, mobile phones, targeted blogs or subscriptions, pod casting and online video. Viral marketing is another Web 2.0 advertising strategy where a creative idea is developed for a particular target market with the objective of generating interest to a product or service or traffic to a specific URL. This type of online marketing is relatively new. However, back in 2001, Philadelphia's DJ Jose Rodriguez, a premiere international Latin DJ turned to, then, Gonzalez Consulting for a viral marketing concept. We developed a non-pay networking site using forums, photo galleries and calendars to promote common interests in a specific geographical area and genre of music. within two months, the site generated 600 subscriptions and an avenue to provide weekly event information, established a very hard-to-reach targeted audience and generated interest from other advertisers targeting the same audience. Within 3 months, advertisers from various industries advertised on this site including travel, events, finance, small business and communications. Email MarketingWell thought out targeting, timing and relevant messages is critical to deliver a very cost-effective and successful campaign through email marketing. One of the great benefits to email marketing is the ability to track click-through and traffic.Note: Careful consideration should be given to comply with local regulations regarding email marketing like the CAN-SPAM Act in the United States. Literature OptimizationPutting out a newsletter, press release or an online brochure? Our professionals can help you optimize visibility to your information. Literature optimization is essentially a combination of organic optimization, obtaining search engine priority and strategic targeting. If necessary, search engine marketing can also be used to achieve desired results.Buying Online MediaOnce a direction and a goal is determined, Gonzalez Technology Solutions aggressively pursues the purchasing objective. The rate obtained greatly impacts the return on investment, so we rely on skillful negotiation and relationships to deliver the best results.Measurement is equally important to determine effectiveness. A monthly report is typical, but some campaigns require much more attention. We help determine the measurement frequency and make necessary adjustments to maintain effectiveness and efficiency. |