Web Design, Ecommerce and Online Marketing Firm, Go Gonzalez Invest in Bilingual Website Technology to Meet Current Market Demand
Studies show U.S. Hispanics are approximately 45 million strong and wield more than $700 billion a year in purchasing power
November 9, 2010 (Albany, NY) – Go Gonzalez today announced increased focus of its online, marketing and web design business with a bilingual focus and business development efforts specifically targeting companies that are targeting Spanish speaking consumers. GoGonzalez.com has invested in the training of multi-lingual platforms, language with a focus of industry specific vocabulary and communication psychology to better relate to consumers who primarily speak Spanish.
As companies gear merchandise, product lines and services specifically towards Hispanic consumers Go Gonzalez will strategically provide online communication and relevant interaction to the important and growing Hispanic market.
"Hispanics are an entrepreneurial demographic by nature, they are natural networkers and have extended family relations with strong community ties," said Manny Santos, president of Go Gonzalez. “There’s been a shift of businesses adapting to meet the needs of the new clientele, as well as, new businesses that primarily serve the Hispanic community. Also, the types of businesses that cater to the needs of Hispanics are diversifying from banking, automotive and national service companies, to more specialized service organizations such as, relevant medical services, education and community support ,” added Santos.
According to a recent Wall Street Journal article in September 2010, “The U.S. Hispanic market is the fastest growing demographic in the United States. At three-times the annual growth rate of the general market, U.S. Hispanics are approximately 45 million strong and wield more than $700 billion yearly in purchasing power.”
Hispanic-owned businesses continue to grow in New York City, but at a slower pace than many other cities in the U.S. New York had a 10.6% increase in Hispanic-owned businesses, growing from 129,412 in 2002 to 143,067 in 2007, the U.S. Census Bureau reported.
“Investing in this new technology allows us to help our clients to better relate to the Hispanic market by speaking their language, which ultimately improves communication, establish a better relationship and increases business,” said Santos.
ABOUT GoGonzalez.com: Go Gonzalez, part of the Gonzalez Technology Solutions Corporation, works with a diverse client base developing effective online communications. We offer multi-lingual web design primarily in English and Spanish, ecommerce and increased visibility through search optimization, paid search and social media marketing.
For more information visit www.gogonzalez.com
Contact: Taina Dube’ (203) 505-2067 or
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