Social Media Management
Unlike traditional media where one person communicates to multiple people, Social Media is about using web based tools and websites that allow multiple people to communicate to multiple people. Well placed advertising is done with the right message, to the right people and at the right time. And when using social media, the most relevant application is another key consideration.
Go Gonzalez has a very methodical process to determine the right social media applications and to manage social media communication. One of the most important aspects of this service is the determination of benchmarks and reporting of measures. This is not a blind process. Go Gonzalez establishes agreed upon objectives and provides reports to make sure goals are being met. We have been developing and managing social media campaigns since 2002. See the case study, below.
CASE STUDY:
2002 DJ Jose Rodriguez
Jose Rodriguez, a very popular Latin Music DJ, desired to bring the Philadelphia Salsa Community together to create an audience to promote his services. The Salsa community was traditionally a very difficult target audience to reach. However, there has been an International Salsa movement over the past decade that has established frequent gatherings of Salsa lovers. Based on our research in 2002, a high percentage of these folks had email and were active online.
The Solutions
Social Media Website on a content management system platform. In 2002, we implemented the SNITZ forums platform and created DJJoseRodriguez.com. This website became a web-based community for Salsa lovers all over the east coast and a few members from the west coast and Europe. Salsa enthusiast posted pictures, participated in online discussions, used it as a resource to find out about current Salsa events and more. This was a content management system managed from a web-based login, so Mr. Rodriguez was able to make daily updates on his own.
"That website was very advanced, so I had a lot to learn. It was simple, but I had to learn how to use the tools to promote online. This truly establish a strong base of loyal clients and friends that served as a catalyst for growth". - DJ JOSE RODRIGUEZ
The community became a great audience for Jose Rodriguez's promotions, but also for others who placed advertising throughout the site. For the time, this was an advance social media site, with an advance flash header, chat, user statistics and more. Today, Jose Rodriguez performs from Philadelphia, DC, Atlanta, Spain, St. Marteen, Montreal and just about anywhere the a highly sought after Salsa DJ would perform. He is still very active in social media and currently streams live on Thursday nights on Mambo Scene Radio.
Dj Jose Rodriguez - Social Media Website 2002